2016–17 MacroMonitor: What Subscribers Receive
Standard MacroMonitor Deliverables
- Database: ASCII dataset
- Subscriber Orientation: Interactive training
- Ruby Laser BASIC: A web-based application to create custom tables easily; includes training and one unique user name and password
- Topline Reports: Survey results in questionnaire format trended to the most recent previous survey results
- Standard and Affluent Tabulations: Data by standard and affluent banners. Download a sample crosstab
- SGA (Standard Graphic Analysis): Over 600 charts for each of six key populations. Download a sample SGA
- Quick Stats: A fast-reference chart library of key population trends (2002–16). View sample Quick Stats
- References and Resources: Online definitions and methodology questions
- Custom Crosstab: Your selection of 18 segments that are run by the entire database; delivered in PDF or Excel format
- Subscriber Website: Your private, password-protected landing page
Standard CFD Deliverables
- Presentation of findings: Macro trends and implications from the consumer's point of view
- Monthly MacroMonitor Market Trends Newsletter
- Segment Summaries: Two pages of key facts about the monthly MacroMonitor Market Trend population. View a sample Segment Summary
- Mini-Presentations: Four-minute briefings about topics of interest
- Trends-on-Demand (TOD): Your choice of a single survey question for which we generate a 10-year-plus trend figure
- Executive Reports: Concise reports about major trends and current topics
- Consulting Days: Two days (sixteen hours) of use-anywhere consulting
Custom MacroMonitor and CFD Deliverables
(Available at additional cost)
- Additional site license
- SPSS, SAS, and Quanvert: Dataset
- Ruby Laser PREMIER: The full MacroMonitor dataset with additional functions and capabilities
- Custom weighting
- Custom Graphic Analysis (CGA): Your selection of 6 segments to run; over 600 PowerPoint slides available
- Proprietary recontact and customer oversample surveys
- Custom strategy projects: Product ideation and Opportunity Discovery, for example
- Executive briefing: A recap of CFD findings about and implications for your enterprise
- Customized presentations: Your pick of topic; our presentation of findings
- Custom half-day work sessions: Your pick of topic; collaboration about findings
- Segmentation workshops: CFD's extensive segmentation experience leveraged and integrated with your objectives
- Prepaid consulting and service hours: Discounts available for large projects
- Collaborations CFD's collaboration with other consultants, advertising agencies, and research companies to support our subscribers' most important projects