About CFD
The Consumer Financial Decisions (CFD) group provides a wide range of strategic planning, marketing, and research services to leading financial institutions, associations, and government agencies. CFD's MacroMonitor offers the largest and longest-running comprehensive financial-services database used in measuring, analyzing, and interpreting consumer attitudes, behaviors, and motivations continuously since 1978.
The 2010–11 MacroMonitor: Celebrating More than 30 Years of Leadership and Insight
The key to understanding the full range of financial needs facing U.S. households is participation in the MacroMonitor—the industry standard for measuring, analyzing, and interpreting consumer financial behavior for more than a quarter century. The MacroMonitor gives financial institutions the most comprehensive tool to help their customers meet their financial needs. The MacroMonitor offers financial services providers access to a massive survey database, standard and customized deliverables, responsive customer service, topical reports, executive presentations, work sessions, and a host of ancillary consulting services. The basic philosophy of the MacroMonitor program is to provide a comprehensive, holistic understanding of financial consumers—their financial needs and trade-offs—so that financial-services providers can make critical strategic and tactical decisions about what products to offer and which market segments to serve.
