As a consumer group, Experiencers have high resources and a Self-Expression motivation.
Members of this group typically:
- Want everything
- Are first in and first out of trend adoption
- Go against the current mainstream
- Are up on the latest fashions
- Love physical activity (are sensation seeking)
- See themselves as very sociable
- Believe that friends are extremely important
- Are spontaneous
- Have a heightened sense of visual stimulation.
Source: Nationally representative samples of more than 50,000 US adults age 18 and older from VALS™/GfK MRI and SBI proprietary studies annually.