As a consumer group, Strivers have low resources and an Achievement motivation.
Members of this group typically:
- Have revolving employment; high temporary unemployment
- Use video and video games as a form of fantasy
- Are fun loving
- Are imitative
- Rely heavily on public transportation
- Are the center of low-status street culture
- Desire to better their lives but have difficulty in realizing their desire
- Wear their wealth.
Source: Nationally representative samples of more than 50,000 US adults age 18 and older from VALS™/GfK MRI and SBI proprietary studies annually.