Consumer insights that drive marketing innovation.

• VALS™ Types (US Framework)
• Consumer Data
• Authors and Academics
• Permission to Reprint VALS™ Information
• What Do Licensee Clients Receive?
• International VALS
• GeoVALS™

The online version of the VALS questionnaire.

• Take the VALS™ Survey
• Survey Help/VALS™ FAQ

In the business world, VALS™ has been used effectively in:

• New Product Development
• Positioning
• Communications
• Geolocation
• Policy

• Licensee Clients
• Scarborough Clients
• Authors and Academics