Go beyond the what to the why of consumer behavior. Visit the Why-ology Library for white papers, two-minute webinars, trends, and more. White papers can be downloaded for free.
Shopping malls are empty; store traffic continues a decline. America's best shoppers move from Macy's to Main Street. What are the implications for national retailers?
Twitter's cultural and media influence is larger than one might expect. How can a company use this understanding to employ the social medium most effectively?