To be successful, an enterprise needs not only to identify its best target but also to know the target in a manner that enables the company to develop needed products and services, effective strategy, and communications.
When it's part of various surveys, VALS provides a validated method to link studies so that no research findings are lost. Understanding of the VALS segments expands to increase marketing usability.
Twitter is attracting fewer new users than it once did. Twitter's stock is down, and some Twitter employees are losing their jobs as a result. With market penetration the same as last year's, could Twitter have seen the stall coming?