VALS™ License

Practiced VALS™ users who wish to use VALS intellectual property in their day-to-day business practice must purchase a license. A VALS license is available for purchase annually or is available for a two-year period.

What you receive:

• Training session familiarizes you and your team with VALS and its application to your business. Training includes three hours of training at a U.S. site of your choosing, our prep for the session, and our travel time.
• Consulting gives you access to members of the VALS team for up to three days of consulting assistance, such as interpreting survey data cross-tabbed by VALS groups or providing insight about what VALS segments are most likely to be current or potential target customers.
• VALS Survey enables you to identify the VALS type(s) of your customers or prospects.
  • Use the VALS survey (a questionnaire of 35 attitude and 4 demographic items) in your custom survey research.
  • Use the VALS survey to screen for single-segment focus groups or one-on-one interviews.
  • First 3000 classifications are free (additional charge per respondent for each additional classification beyond 3000).
• VALS™ Questionnaire Users Manual explains how to integrate the VALS questionnaire into custom surveys and tabulate the VALS-related data from the field.
• The VALS™ Users Handbook provides comprehensive consumer profiles of the VALS groups.
• Communicating With the VALS™ Types is a hands-on report that enables you to jump-start the creative process for designing communications that appeal to your consumer target. These communications include VALS Power Words and descriptions of distinct communications styles of each consumer group.
• Four Concise White Papers each year focus on topics such as media and advertising, financial status, and health.
• VALS™ Scan highlights new business, social, and technological trends in a quarterly report.
• VALS™/MRI Data are available to companies that are current MRI subscribers and that have paid MRI's access fee.