The US VALS™ Survey

Note: By design, these questions are for use by people whose first language is American English. If you are not a citizen of the United States or Canada, residency should be for enough time to know the culture and its idioms. If you do not meet these conditions, your VALS type will not be valid.

Have you taken this survey before?

  1. I am often interested in theories.
  2. I often ask people's advice about clothes, vacations and other spending decisions.
  3. A good negotiator doesn't just get the food in the bowl, but the bowl itself.
  4. I love to make things I can use every day.
  5. I follow the latest trends and fashions.
  6. Just as the Bible says, the world literally was created in six days.
  7. I like being in charge of a group.
  8. I like to learn about art, culture, and history.
  9. I often crave excitement.
  10. I am really interested in only a few things.
  11. I would rather make something than buy it.
  12. I dress more fashionably than most people.
  13. The federal government should encourage prayers in public schools.
  14. I have more ability than most people.
  15. I consider myself an intellectual.
  16. Only a fool gives more than they get.
  17. I like trying new things.
  18. I am very interested in how mechanical things, such as engines, work.
  19. I like to dress in the latest fashions.
  20. There is too much sex on television today.
  21. I like to lead others.
  22. People who think too much annoy me.
  23. I like a lot of excitement in my life.
  24. I must admit that my interests are somewhat narrow and limited.
  25. I like making things of wood, metal, or other such material.
  26. I want to be considered fashionable.
  27. Religion is the most important way to know what's morally correct.
  28. I like the challenge of doing something I have never done before.
  29. No matter how much evil I see in the world, my faith in God is strong.
  30. I like to make things with my hands.
  31. I am always looking for a thrill.
  32. I like doing things that are new and different.
  33. I like to look through hardware or automotive stores.
  34. I would like to understand more about how the universe works.
  35. I need to get the news everyday.
  36. Sex:
  37. Age:

  38. Marital Situation/History:

  39. What is the highest level of formal education you have completed?

  40. What was your total household income before taxes for the most recent calendar year (January through December)? By your household, we mean all persons living in your primary home who share basic finances with you.

    (Please include income received by all members of your household and from all sources, including salaries, pensions, interest, dividends, bonuses, capital gains, and profits.)


  41. Are you a student currently enrolled at a college or university?

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