Nearly 25 million households have used social media to research, share, recommend, or discuss financial institutions, professionals, products, or services in the past two years. This number marks a significant increase from numbers in the 2014–15 MacroMonitor, when 19 million households reported using social media for financials. The increase reflects roughly the same increase in Millennials-headed households between 2014 and 2016.

Watch this mini-presentation by Larry Cohen, director of SBI's Consumer Financial Decisions group, to learn more about households that use social media for financials.

If the embedded video does not display correctly, view it on YouTube's website.