On 24 June 2010, CFD hosted the second in a series of half-hour mini-presentations—Behavioral Finance and the MacroMonitor: Losses, Gains, and Time in the New Normal—to explore how behavioral finance is revolutionizing the way the financial-services industry thinks about meeting consumer financial needs. We were very fortunate to have Dr. Eric Johnson of Columbia University join us on this mini-presentation to introduce two major innovations in behavioral finances—loss aversion and discounting—and their implications on all aspects of financial services, such as investing, pricing, mortgages and credit, and annuities and retirement savings.

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