2018–19 MacroMonitor Sample Sizes
The sample sizes below represent the number of household responses from the 2018–19 MacroMonitor.
Demographics
| Generations | Sample Size |
|---|---|
| Younger Millennials (1987 or later) | 251 |
| Older Millennials (1977–86) | 628 |
| Gen Xers (1963–76) | 1059 |
| Younger Boomers (1954–62) | 854 |
| Older Boomers (1946–53) | 651 |
| Silent/Greatest (born before 1946) | 657 |
| Financial Segments | Sample Size |
|---|---|
| Net worth $1 million+ | 1137 |
| Total assets $1 million+ | 1302 |
| Financial assets $1 million+ | 694 |
| Investable assets $1 million+ | 533 |
| Middle market ($50k to <$125k HHI) | 1602 |
| Ethnicity (not including oversample) | Sample Size |
|---|---|
| Asian | 252 |
| African American | 358 |
| Caucasian | 3267 |
| Hispanic | 383 |
| Marital Status | Sample Size |
|---|---|
| Single (never married) | 531 |
| Married | 2505 |
| Divorced/widowed/separated | 708 |
| Education | Sample Size |
|---|---|
| High school or less | 833 |
| Four-year college degree | 1111 |
| Master's degree | 661 |
| PhD or doctorate | 324 |
| Household Income | Sample Size |
|---|---|
| $75,000+ | 2533 |
| $100,000+ | 2089 |
| $200,000+ | 524 |
| Occupation | Sample Size |
|---|---|
| Professional (primary head) | 1334 |
| Business owner (either head) | 489 |
| Retired (primary head) | 1128 |
| Gig economy (primary head) | 383 |
| Online Behavior, Past 2 Years | Sample Size |
|---|---|
| Social media for finances | 804 |
| Smartphone for banking | 2390 |
| Financial app download | 1019 |
| Now Use | Sample Size |
|---|---|
| Robo advisor | 356 |
| P2P lending/investing | 123 |
| P2P borrowing | 69 |
| P2P payment (excluding PayPal) | 1249 |
Product Incidences
| Savings and Investment Products | Sample Size |
|---|---|
| CDs | 623 |
| Retail stock or bond mutual funds | 840 |
| Publicly traded stock | 1190 |
| Full-service brokerage account | 905 |
| Discount brokerage account | 615 |
| Personal-trust establishers | 433 |
| Retirement Products | Sample Size |
|---|---|
| IRAs and SEPs (net) | 2206 |
| Traditional IRAs | 1637 |
| Roth IRAs | 1056 |
| Salary-reduction plans (net) | 2207 |
| 401(k)s | 1728 |
| Roth 401(k)s | 271 |
| 403(b)s | 350 |
| Individual annuities (net) | 700 |
| Fixed | 277 |
| Variable | 201 |
| Credit and Charge Cards | Sample Size |
|---|---|
| Visa | 2579 |
| MasterCard | 1382 |
| Discover | 944 |
| American Express Credit Card | 1010 |
| American Express Charge Card | 354 |
| Travel and Entertainment Charge Cards | 558 |
| Use Contactless Payment | 343 |
| Individual Life Insurance | Sample Size |
|---|---|
| Any individual life | 1636 |
| Term life | 717 |
| Whole life | 830 |
| Universal life | 164 |
| Property/Casualty Insurance | Sample Size |
|---|---|
| Homeowners | 3007 |
| Renters | 483 |
| Vehicle | 3063 |
| Health Insurance | Sample Size |
|---|---|
| Individual | 1303 |
| Supplemental | 887 |
| Dental | 2327 |
| Eye | 1811 |
| Long-term care | 888 |
| Disability | 885 |
| Credit Products | Sample Size |
|---|---|
| First mortgages (any) | 1828 |
| Second mortgages (any) | 110 |
| HELOCs (any) | 468 |
| Vehicle loans | 1280 |
| Vehicle leases | 228 |
| Installment loans | 357 |
| Private education loan | 199 |
| Government education loan | 318 |
Institutions Used
| Depositories | Sample Size |
|---|---|
| Ally | 208 |
| American Express Bank | 176 |
| Bank of America | 938 |
| Capital One | 759 |
| Chase | 1214 |
| Citibank | 583 |
| Citizens Bank | 139 |
| Navy Federal Credit Union | 120 |
| Other Credit Unions | 1924 |
| PNC | 254 |
| Sun Trust | 144 |
| TD Bank | 139 |
| U.S. Bank | 240 |
| USAA | 288 |
| Wells Fargo | 789 |
| Insurance Companies | Sample Size |
|---|---|
| AFLAC | 132 |
| Allstate | 408 |
| Farmers | 192 |
| GEICO | 504 |
| Hartford | 169 |
| Liberty Mutual | 196 |
| MetLife | 330 |
| Nationwide | 148 |
| New York Life | 124 |
| Northwestern Mutual | 108 |
| Progressive | 349 |
| Prudential Financial | 163 |
| State Farm | 834 |
| Travelers | 181 |
| USAA | 325 |
| Investment Companies | Sample Size |
|---|---|
| American Funds | 130 |
| Ameriprise Financial | 131 |
| Charles Schwab | 254 |
| E*Trade | 189 |
| Edward Jones | 220 |
| Fidelity | 683 |
| JP Morgan | 100 |
| Merrill Lynch/Bank of America | 181 |
| Morgan Stanley | 127 |
| TD Ameritrade | 262 |
| TIAA | 163 |
| T. Rowe Price | 144 |
| USAA | 146 |
| Vanguard | 426 |
| Wells Fargo Advisors | 193 |
| Credit-Card Providers | Sample Size |
|---|---|
| American Express | 1010 |
| Bank of America | 913 |
| Capital One | 1043 |
| Chase | 1442 |
| Citibank | 1084 |
| Discover | 944 |
| U.S. Bank | 151 |
| USAA | 200 |
| Wells Fargo | 316 |
| Peer-to-Peer Payments Use | Sample Size |
|---|---|
| Apple Pay | 393 |
| Google Wallet | 129 |
| PayPal | 1901 |
| Venmo | 447 |
| Zelle | 324 |
Other Populations of Interest
| Open to Switching Primary | Sample Size |
|---|---|
| Bank or credit union | 862 |
| Insurance company | 1297 |
| Investment company | 528 |
| Households with | Sample Size |
|---|---|
| Veteran of US Military | 829 |
| Boomerang kids | 401 |
| Dependent adults | 412 |
| Union member | 197 |
| Recent Life Events | Sample Size |
|---|---|
| Changed residence | 320 |
| Changed employer | 237 |
| Lost job | 156 |
| Death of spouse/close relative | 262 |
| Income decrease of 25%+ | 185 |
| Someone in household retired | 239 |
| Major illness | 205 |
| Home purchase | 325 |
| Major home improvement | 290 |
| Job promotion | 365 |