About This Report

Conference Highlights:

• A number of people, including Steve Prentice of Gartner, pointed out the paradox of this virtual-worlds (VW) conference: We had a more traditional conference where we met physically rather than meeting virtually! (although the conference had a virtual component through the Twitter back-channel communication, resulting in more than 100 pages of Tweets).
• Align tasks and needs with appropriate tools—that is, don't use VWs if they do not add unique and clear value (and VWs is one of many tools). And in corporate environments, VWs also often need to integrate with other tools, technologies, applications, and systems.
• Two of the most interesting VW case studies were from Chevron and BP, but we briefly discussed other cases, including Cisco, Johnson & Johnson, and KPMG.
• Pedagogy and design still matter—but VWs offer opportunities to transform learning. In the future we will likely see growing attention to how to design for effective learning that takes full advantage of the unique affordances of VWs.
• Mixed and augmented realities will likely gain strong support—as I indicated in a slide for one of the panels that I participated in.
• Age does not seem to be a barrier to use of VWs—that is, Baby Boomers embrace VWs once they have learned how to use them.

Table of Contents

Contents	2
Conference Highlights and Summary	3
Highlights from 3D TLC Conference	3
Emerging Enterprise Applications of LTC	4
Conference Design and Processes	5
Conference Framework	5
Session Process and Organization	6
Case Studies: BP, Chevron, Johnson & Johnson, Cisco, and KPMG	7
Summaries of Case Studies: BP	7
Summaries of Case Studies: Chevron	8
Summaries of Case Studies: Johnson & Johnson	9
Summaries of Case Studies: Cisco	10
Summaries of Case Studies: KPMG	11
Selected Observations and Issues	12
Conference Tweets	14
Teasers from Twitter Stream	14