VALS™ User Access

• VALS™ Licensee Clients
  Handbooks, manuals, and materials for annual VALS license clients only. Includes the VALS™ Handbook, the Survey Users Manual, a variety of VALS reports, VALS™ Lens, and more.
• Scarborough Research Clients
  Publications for VALS™/Scarborough Research clients only. Includes the VALS™ Handbook for Scarborough Users, Scarborough Research, VALS Information Sheets for television stations and newspapers, reports, and quarterly newsletters.

Resources for Non-Clients

• Authors and Academics
  Information about VALS for professors, students, and authors.
• VALS™ Store
  Information for use by the public is available in the VALS Store. All intellectual-property rights of materials that you download are owned by Strategic Business Insights and cannot be reprinted or resold.