VALS™ User Access
- VALS Licensee Clients
Handbooks, manuals, and materials for annual VALS license clients only. Includes the VALS User Handbook, the Questionnaire Users Manual, a variety of VALS reports, and more.
- Scarborough Research Clients
Publications for VALS/Scarborough Research clients only. Includes the VALS User Handbook for Scarborough Users, Scarborough Research, VALS Information Sheets for television stations and newspapers, reports, and more.
Resources for Non-Clients
- Authors and Academics
Information about VALS for professors, students, and authors.
- VALS Store
Information for use by the public is available in the VALS Store. All intellectual-property rights of materials that you download are owned by Strategic Business Insights; materials cannot be reprinted or resold.