VALS™ Licensee Clients
Tools
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March 2010
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February 2009
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November 2008
VALS™ Lens
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April 2012
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March 2012
In Technology: Siri | In Advertising: Fair and Square | In Entertainment: Netflix Originals
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February 2012
In Business: The B Corp | In Media: The Networks' Evening News | In Retail: Snowboard Culture
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January 2012
At the Bakery: Mini-Size Me | On TV: The 2011 Baby Boom | In Golf: Rule Change
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December 2011
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November 2011
In Finance: The Nail-Polish Index | In Advertising: Fresh Air? | In Produce: Cantaloupe and Lettuce
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October 2011
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September 2011
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August 2011
In Online Music: Spotify versus Pandora | In Advertising: Red Lobster | In Court: Divorce Rates
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July 2011
On TV: My Generation | In Advertising: AdKeeper.com | In the Minority: Traditional Families
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June 2011
On TV: Ladies Have Left | In Education: Graduation Daze | On the Net: Wikipedia, a World Treasure?
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May 2011
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April 2011
In Sports: March Madness | In Advertising: iPad 2 | In Food: The Sap Is Running
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March 2011
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February 2011
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January 2011
In News: CBS Morning Team Is Fired | In Advertising: Charity Texting | In Literature: Teen Authors
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December 2010
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November 2010
At the Movies: A Genre Is Born | In Advertising: Insider Language | In Theater: The NFL and Broadway
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October 2010
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September 2010
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August 2010
In Soccer: 2010 World Cup | On TV: Larry King Retires | Around Your Waist: Freezing Fat
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July 2010
In Baseball: Henry Aaron | On TV: Work of Art | In the Polls: Don't Believe the "Findings"
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June 2010
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May 2010
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April 2010
In Labor: Birth Rates Rise | In Advertising: Why I Chose Yale | On the Red Carpet: The 2010 Oscars
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March 2010
On the Highway: Recession 101 | In Advertising: Be a Man | In Travel: Visit Avatar's Pandora
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February 2010
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January 2010
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December 2009
In Music: Gustavo Dudamel | On Bookshelves: When Everything Changed | Under the Tree: Holiday 2009
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November 2009
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October 2009
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September 2009
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August 2009
Reports
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April 2012
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March 2012
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January 2012
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May 2011
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October 2010
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August 2010
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February 2010
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February 2010
White Paper: Garbage In, Garbage Out: Survey-Question Design
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May 2009
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March 2009
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September 2008
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December 2008
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June 2008
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March 2008
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February 2008
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November 2007
White Paper: Benchmarks and Trends in Landline, Cell-Phone, and Internet Coverage of U.S. Adults
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October 2007
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May 2007
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December 2006
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August 2006
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July 2006
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April 2006
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August 2005
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May 2004
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April 2004
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March 2004
Inside Innovators: A Closer Look at the Innovators Microsegments
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April 2003
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April 2003
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February 2003
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December 2002
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August 2002
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April 2002
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March 2002
