GeoVALS™

Penetrate superficial geodemographic similarities. Find the most important geography for your business.

Analyzing geographic areas on the basis of demographics alone (or of demographics in combination with household behaviors) has limited utility for marketers looking to increase their business by making emotional connections with their customers.

Using the power of VALS™ to map your customers to geography, GeoVALS™ estimates the proportion of the eight VALS segments across all residential zip codes and block groups.

GeoVALS enables users to find their best customers—or their best potential customers—for their products, services, site locations, and advertising campaigns.

Learn More

• GeoVALS™ Applications and Representative Projects

  Examples of how clients most frequently use GeoVALS.

• Free GeoVALS™ Study

  GeoVALS™: Connecting Motivations with Geography is a free study that provides a brief overview of GeoVALS and highlights topline findings from analysis by the VALS™ research team.

• GeoVALS™ Live!

  Find out what GeoVALS can do for you through a series of short videos. The videos will open in a separate window and require Adobe Flash version 8 to view.

• Related Materials in the VALS™ Store

  Looking for more information about VALS? Purchase a copy of Understanding U.S. Consumers, a special handbook for anyone who is interested in learning a little bit more about the psychological attributes and demographics that underlie consumer decision making.

Contact us to learn more about how you can create more targeted results for your business.