Applications of VALS™
Innovation: New-Product Development
VALS™ consultants facilitate successful product launches and help avoid costly mistakes. Understanding the needs of various consumer groups guides new-product and services development.
Applications:
- Ideation
- Entry-Stage Targeting
- Concept Testing
- Focus Groups
- Features and Benefits
- Business Partnerships
- Distribution Channel
Representative Projects:
- A major wireless-device manufacturer used VALS to explore new opportunities to create consumer value. VALS developed a process to evaluate future consumer demand across a diverse set of new opportunities. The client used the results of the process to select product-development projects and portfolio investments.
- A European luxury automobile manufacturer used VALS to identify online, mobile applications that would appeal to affluent, early-adopter consumers within the next five years. On the basis of the VALS Innovation Diffusion model, the manufacturer identified early-adopter groups; it explored their reactions to a variety of mobile services for use in automobiles. The VALS analysis enabled the company to prioritize applications for development and determine the best strategic alliances to pursue.
- An international consumer-electronics firm used VALS to anticipate consumer demand for a new consumer media product for delivery over the Internet. By using VALS™/MRI data, the company was able to customize the product feature set and delivery style to meet the needs of two consumer targets.
- A major telecommunications-product company used VALS to select an early-adopter target for a new telecommunications concept. VALS enabled the company to develop the product prototype and prioritize features and benefits, with a focus on the early-adopter target. The company used VALS to select the best name and logo, choose an overall positioning strategy, and set an initial price point.
