With the 2010 U.S. Census, the population of people of Hispanic origin has exceeded 50 million for the first time. The time has come for a shared-cost research program about Hispanic households with comprehensive coverage and customizable results—the Hispanic/Latino MacroMonitor.

The Consumer Financial Decisions (CFD) group of Strategic Business Insights (SBI) has produced the MacroMonitor since 1978. Over the course of that innovative and volatile period in financial services, we have demonstrated the capability and expertise to develop and deliver high quality insight about consumer populations.

The growth of the Hispanic population in the United States provides a significant opportunity for many different types of financial institutions. Because the information these institutions need about Hispanics is very similar (for example, demographics, product and service use, financial attitudes, and market size), CFD is proposing to implement a shared-cost, syndicated research program. Each institution will receive all of the information and deliverables at a fraction of the cost of doing the study on its own. More importantly, in addition to the standard deliverables, each institution will receive customized results based on their own objectives. Additional analysis, interpretation, and consulting are also available.

To learn more about the Hispanic/Latino MacroMonitor, including details about sampling, fielding, weighting and analysis, deliverables, pricing, and more, download the proposal and subscription form.