Information Asset Partners

Transforming MacroMonitor intelligence into tactical marketing metrics

Information Asset Partners (IAP) is an analytic information-product–development company. Since 2003, IAP has used the MacroMonitor to develop Empirics, a tactical marketing solution that uses the survey's consumer financial behavior on:

  • Asset allocation
  • Recent financial purchases and investments
  • Intents to purchase and invest
  • Channel affinity and preferences.

Empirics provides market metrics that represent the current consumer's financial behaviors across all channels and competitors. These universal and objective metrics can apply in:

  • Market assessment at any geographic level
    Empirics' Segmentation 'Switch Primary Financial Relationship' Shows Where the 'Switchers' Are in Westchester County, NYView larger
  • Customer loyalty and cross selling
    Using Empirics to Evaluate and Address Customer Loyalty ChallengesView larger
  • Customer acquisition
    Empirics Identifies Product-Specific Market OpportunityView larger
  • Market-resource allocation
    Empirics Segments Markets by Financial Services Channel AffinityView larger
  • Benchmarking
  • Sales and channel management
  • Branch and network analysis.

Empirics transforms the MacroMonitor's national data into a series of highly defined independent metrics. MacroMonitor clients who use Empirics have the additional benefit of linking their strategic analyses, marketing tactics, and market metrics with the same, contemporaneous market intelligence.

Developing Tactical MacroMonitor-based Metrics for Geographic Markets, Customers, and ProspectsView larger

Please visit IAP's Web site (www.iapartners.com) for further information about Empirics and to review Empirics publications. Please contact IAP to discuss your marketing needs and objectives.

Please contact CFD for more information about how our collaboration with IAP can benefit your organization.

About CFD

About the MacroMonitor