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Crosstabulations 2002–03 Affluent MacroMonitor

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• All Crosstabulations in Banner Book Order (3.8 MB)

• All Crosstabulations in Questionnaire Order (5.2 MB)

• Crosstabulations divided by section: (not yet available)
 
INTRODUCTION i
  Explanation of Table Format ii
  Sample Crosstabulation vi
  Banner Point Definitions vii
  Table Locator xi
TRANSACTION PRODUCTS 1
  Checking Accounts 8
  Other Accounts 20
  Packaged Accounts 23
  Asset Management Accounts 38
  Stockbrokerage Accounts 54
  Credit Cards and Payment Services 81
  Visa and MasterCard 117
  Discover 176
  American Express Blue and Optima 181
  Retail 192
  Travel and Entertainment 197
  ATM 219
  Debit 223
  Direct Marketing 228
  Automatic and Other Transactions 252
  Internet 265
  Banking 299
  Investing 302
  Other 306
SAVINGS AND INVESTMENTS 309
  Savings Products 328
  Savings Accounts 336
  CDs 343
  Money Market Deposit Accounts 353
  Money Market Mutual Funds 361
  U.S. Savings Bonds 369
  Education Savings Accounts 376
  529 Plans 384
  Investment Products 392
  Stock and Bond Mutual Funds 406
  Individual Stocks, Bonds, and Other Securities 475
  Wrap Accounts 515
  Margin Accounts 522
  Retirement Products 526
  IRAs and SEPs 547
  Salary-Reduction Plans 579
  Keogh Accounts 604
  Individual Annuities 606
  Pensions 625
  Illiquid Assets 627
  Tangible Assets 627
  Businesses 632
  Primary Residence 637
  Other Real Estate 646
  Limited Partnerships 654
  Motor Vehicles 657
  Personal Trusts 665
  Custodial Accounts 673
  Private Banking 681
CREDIT 687
  Real Estate Loans 694
  First Mortgage Loans 718
  Second Mortgage Loans 736
  Home Equity Credit Lines 754
  Other Real Estate Loans 774
  Consumer Credit 781
  Vehicle Loans 794
  Vehicle Leasing 819
  Installment Loans 841
  Other Secured Loans 848
  Education Loans 854
  Secured Credit Lines 861
  Unsecured Personal Loans 868
  All Other Credit Lines 875
  Revolved Credit Cards 882
INSURANCE PRODUCTS 952
  Property and Casualty 961
  Vehicle 964
  Homeowner's and Renter's 977
  Mortgage 990
  Credit 993
  Life Insurance 997
  Group Life 1012
  Individual Life 1018
  Term Life 1048
  Whole Life 1055
  Universal Life 1063
  Policy Loans 1080
  Health and Disability Insurance 1084
  Health and Health-Related 1084
  Disability 1115
  Other Insurance 1123
INFORMATION AND ADVICE 1130
  Financial Advisors 1146
  Time, Trust, Control 1155
BALANCE SHEETS 1167
  Assets 1167
  Liabilities 1197
  Net Worth 1209
  Insurance Products 1120
  Transaction Products 1229
INSTITUTIONS 1235
  Banks 1254
  Savings Banks/S&Ls 1296
  Credit Unions 1314
  Insurance Companies 1330
  Stockbrokerages 1372
  Mutual Fund Companies 1420
  Financial Planning Companies 1446
  Finance Companies 1464
  Other Finance and Credit Companies 1496
ATTITUDES 1516
  General Financial 1516
  Institutions 1525
  Investing 1548
  Retirement 1577
  Credit 1601
  Insurance 1623
  Information and Advice 1637
DEMOGRAPHICS AND MISCELLANEOUS 1651
 
Appendix A: MacroMonitor Survey Methodology A-1
Appendix B: Survey Weighting Procedures B-1
Appendix C: Sampling Tolerance Tables C-1
Appendix D: Calculated Variables D-1
Appendix E: Alphabetical Index – Table Locator E-1