Recent Publications

• Hispanics Brief(MacroMonitor Executive Brief; May 2012)
  Hispanic household heads self-identify as Hispanic or Latino. Studies show that financial-services use is more prevalent among acculturated Hispanic households than among nonacculturated Hispanic households.
• Explorer Viewpoints(April 2012)
  The latest developments in technology areas that have strong business commercialization opportunities for the future.
• Meet the Singletons (VALS™ Report, April 2012)
  The proportions of adults living on their own (singles) have not changed significantly in recent years, but the actual number of these adults has increased, primarily because of population growth. Singles are also not one homogeneous group, and their increase in numbers will alter customer demand in a variety of industries.
• VALS™ Lens(April 2012)
  
  • Out of Love: Young Adults and Vehicles
  • In Advertising: Agencies Pitch on Reality TV
  • In the Numbers: Single and Living at Home
• Singletons: 50 Million Single-Headed Households(MacroMonitor Market Trends Newsletter; April 2012)
  The decline of the traditional nuclear family results in an increase in the number of multigenerational and single-headed households. Singleton households now represent nearly 50 million of roughly 125 million independent US economic households.
• Scan™ Signals of Change and Patterns(April 2012)
  Developments in technology, market, and management topics and advance warning of transformative trends.
• Recently Updated Explorer Technology Maps:
  • Smart Materials (Apr 2012)
  • Biopolymers (Feb 2012)
  • Nanoelectronics (Jan 2012)